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Mercedes-Benz Fashion Week Australia is an annual fashion industry event, currently sponsored by Mercedes-Benz and showcasing the latest seasonal collections from Australian and Asia Pacific Designers.〔(Australian Fashion Week )〕 Australian Fashion Week is an industry fashion week intended for retail buyers to buy forthcoming spring/summer collections directly from designers and manufacturers, as opposed to a consumer fashion week, which showcases clothes currently available instore and is targeted to fashion consumers. As of 2013 it is held at Carriageworks in Redfern, Sydney, in April of each year. Previously it had been held in April/May at the International Passenger Terminal at Sydney's Circular Quay, and prior to that at Fox Film Studios, Moore Park and Melbourne's St Kilda pier. Mercedes-Benz Fashion Week Australia has helped bring attention to a number of Australian designers such as Lisa Ho, Alex Perry, Zimmermann, Toni Maticevski, Collette Dinnigan, Leona Edmiston, J'Aton Couture, Ericaamerica, Easton Pearson and Gwendolynne. ==History== The event was the brainchild of PR consultant and former ski magazine reporter Simon Lock. Launched in 1996, in its debut year the event featured shows by Australian designers including Akira Isogawa, Alex Perry and Wayne Cooper. The event had mixed success; British fashion writer Susan Owens wrote a scathing review dubbing it "Fashion Weak" and writing that 25 broken-hearted designers had thrown away their money. In 2005, event founder Simon Lock sold the event and its parent company Australian Fashion Innovators to the New York-based International Management Group.〔(IMG takes over Australian Fashion Week )〕 The deal was rumoured to have been worth several million dollars.〔 Rosemount Estate wineries acquired naming rights from Mercedes-Benz in 2006 and the event was renamed Rosemount Australian Fashion Week (RAFW), but the principal sponsorship passed back to Mercedes-Benz in 2011. Lock worked with IMG for the next five years before departing the company in 2010. In 2011 he was presented with the Australian Fashion Laureate award, the first non-designer to receive it. At the time he was building a ski hotel in Japan and spending more time with his children. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Australian Fashion Week」の詳細全文を読む スポンサード リンク
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